Goal:

To strengthen the fashion-oriented and inspiring spirit of the brand and its image as a manufacturer of fashionable clothing that is both high-quality and affordable.

Challenges:

Selection of the right partners creating content consistent with KiK’s image, as well as ensuring that the influencer’s conveying the spirit of the brand is perceived by followers as reliable. We were also responsible for legal services for the project, comprising the circulation of information, documents, and products.

Results:

In our actions, we focused on a high degree of flexibility in relations with our partners, including people with different audiences. The first step was to send a KiK product in eye-catching packaging to a wide base of potentially interested influencers. The effects include several dozen publications on blogs and Instagram, as well as establishing permanent cooperation with 5 fashion influencers. We also organised photo sessions presenting new product lines, barter presentations, and VIP Shopping - an evening of shopping for invited bloggers the day before the official opening of a new store.