Goal:

To support the company’s external communication by building lasting relations with the media and providing them with valuable information about the products and activities of one of the leading manufacturers of construction chemicals in Europe. 

Challenges:

Materials created for Baumit must feature professional terminology and reliable information that is useful for target audiences - both journalists and readers, including representatives of Baumit's key target groups: architects, investors, and contractors. At the same time, the materials’ form should appeal to the audience, by using clear and attractive language and appropriately selected illustrative materials.

Results:

For almost 9 years of cooperation, we have prepared nearly 450 press releases for Baumit, which translated into around 8,000 valuable publications in the printed press and online. The materials concern both the evolving product range and other activities of the company, e.g. one of the industry’s most recognised architectural competitions “Façade of the Year” or the “ColorLove Nursery School” action. For Baumit, we also undertook the comprehensive organisation of press conferences dedicated to events such as the opening of a new production plant in Pobiedziska, the 20th anniversary of the company's activity in Poland, and the final of the “Façade of the Year” competition. Thanks to our activities, often carried out in synergy with Baumit's advertising, the brand is constantly present in the largest and most widely read construction, interior design, architecture, and real estate magazines, as well as in special issues and thematic supplements of key national and local newspapers.