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Project
Photo session showcasing Poland's largest store of the KiK chain
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Goal
To prepare photographic material intended to present an exemplary large-format KiK shop in the media and at industry events. The chain introduced such 800 sq m stores in Poland in 2018.
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Challenges
The photos were expected to present the key advantages of the new category of shops: the space ensuring shoppers’ convenience, as well as a clearer display and wider availability of the products.
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Results